1.- Add Your TEDx Talk To Author Central in Amazon
Pay special attention to your “Author Page” in Amazon. It is gaining visibility and momentum.
2.- Ensure Your Book Description Has Good Copy
The book description is the first thing people see, so you have about two sentences to capture their imagination.
- Why is your book urgent?
- What problem does it solve?
- What is its unique Proposition?
“HOW DO I TRANSFORM MY LIFE? The answer is simple. Come up with 10 ideas a day. Every day. It does not matter if they are good or bad, the point is to exercise your idea muscle, to make it sweat.
“People say ideas are a dime a dozen but that is NOT true. Ideas are a dime for three, but if you try to come up with ten by opening this book to any page, you will feel your mind stretching, working, sweating.
People say execution is everything, that is ALSO NOT true. Execution is a subset of ideas.
When you exercise your idea muscle every day you become an idea machine, you are unstoppable.
When a GREAT idea comes your way you are inspired, you feel moved, you HAVE to take the next step. Execution happens automatically.
Try the 180 prompts in this book, list your ten ideas every day and see your life transform, in magical ways, in front of your eyes.”
3.– Make Sure To Have An Audio Book Read By YOU
Kindle and paper back, especially if “self-published” are not enough, people LOVE listening to the author’s voice.
4.- Do A Reddit: I Am A…
When we released Choose Yourself, back in 2012, James organized a Reddit “I Am A…” and ended up answering questions for 6 hours straight.
5.- Do A Slideshare A Week
I find Slideshare (.net) is full of terrible presentations. Which means there is an OPPORTUNITY for good ones!
6.- Get A Foreign Rights Agent
Getting your book translated into other languages is the way of the future.
7.- Guest Blog EVERYWHERE With Good Content
Content is king.
8.- Make Info Graphics
We need to remember people read in different ways. Some are more visual, some like to get deep into the words and savor their meaning.
9.- The Podcast Tour Is Powerful
The podcast tour is the new book tour. Some say that. I am not so sure, I still believe the face-to-face interaction offers an extra level of sharing, because people “feel” your energy, which is not so easy with just voice…
10.- Make a Deal With Lists That Sell Books When They Are At A Lower Price
There are several sites now that offer “a book for a buck” or “deeply discounted books.
11.- Leverage YouTube
Make short videos about snippets of your book and how you are using the techniques you presented, and how they are working.
12.- Promote Everywhere
Use your social media power to the max, share on Twitter, Facebook Google+ etc…
13.- Become An Idea Machine
Everyday I try to come up with a new idea for promoting the book.